Signal · Pricing

Price ceiling

The value band where your quote win-rate falls off — data-driven read of how high you can quote before acceptance drops.

Pricing

What the signal measures

The value band where your quote win-rate falls off — data-driven read of how high you can quote before acceptance drops.

Why it matters

Almost every service business under-quotes without realising it, because their sample of "quotes at £X" is tiny and their memory of the ones that lost is fuzzy. Compass buckets your quotes by value band and computes the win-rate per band, so you can see the actual point at which acceptance starts to drop. That is your data-driven price ceiling — often several thousand pounds higher than you would have guessed.

How to act on it

Two moves: (a) on your next few new-client quotes, price at the top of your validated win-rate band rather than defaulting to your usual number; (b) for existing clients on legacy rates well below the ceiling, plan a rate review — the price-inelastic-clients signal identifies the ones most likely to absorb it.

Worked example — fixture consultancy

The fixture carries a spread of quotes from £5k to £30k. Win-rate holds at 80%+ up to roughly £15k, then falls off — Compass reports the £15k band as your ceiling. Next time a scoped project comes in around that number, you know you have room to quote confidently rather than defensively.